One Voice Indy Website + Brand Redesign
OVERVIEW
Shortly after joining One Voice Indy (a cappella chorus) in August 2022, I saw an opportunity to gain design experience and help out by redesigning the website and building a solid brand for the chorus. Over the course of the next ~10 months, I spearheaded these efforts and the new site debuted in August 2023.
ROLE
Website Designer, Brand Designer // Brand Design, Visual Design, Research, Time Management // Wordpress, Figma
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DATE
October 2022 - August 2023
Building from the ground up!
It was a great challenge and learning opportunity to create One Voice Indy's brand and redesign its website using that brand. I learned a lot about what is needed to create a brand through this experience, and got to:
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🎨 Developing a brand from its start. When I joined, One Voice Indy had a signature "teal" color that they associated with themselves, but that was the extent that their brand reached. I was excited to help develop the brand from the very beginning.
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💻 Utilize that new brand to redesign the website. Once the brand was developed, I was able to put it into action immediately by implementing it with the redesign of the website. I used WordPress when redesigning the website, keeping the main points of each page but designing with ease of scanning and usability in mind.
📣 Promote the brand and launch the new website on social media. After the website was ready to showcase, I created the graphic we used to promote its launch. I also was one of the people in charge of social media at the time, so I got to push out the announcement post as well. It was so gratifying to see months of work come to fruition in this way!
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Who is One Voice Indy?
To get to know what "voice"
